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Director Copson defines the word ‘love’ through thought provoking visuals that reflect the excitement and boldness associated with ellesse. Infatuation, passion, chemical attraction and desire are all themes that drive the human race’s decisions and motivation, which are explored in this eclectic mix of visuals. Love sends you on a rollercoaster. It’s a chemical attraction and desire that drives the human race’s decisions and motives. It sparks invigorating feelings of joy and loss. Love is when your heart stops and butterflies flutter in your stomach.

After a year lacking in physical connection and 2 meter social distancing, people haven’t been able to touch, interact and see each other in real life. The short advert features real life couples and celebrates the physical side of love, as well as the emotional and metaphorical.