ABOUT

Concept: A punchy, high-energy commercial campaign asset commissioned by Just Eat Takeaway to celebrate contemporary morning routines. Moving completely away from static, traditional fast-food marketing cliches, the creative direction builds a highly texturized, visual short highlighting raw lifestyle energy, modern breakfast convenience, and independent youth-culture aesthetics.

Execution: Produced under Markenfilm in partnership with the creative agency team at DEPT—including agency producer Priya Shial and creatives Chris Boys, Sarah Berger, and Lewys Williams—the project balances vivid color profiles with dynamic blocking. I collaborated closely with Director of Photography Rowan Biddiscombe to coordinate snappy tracking sequences across custom interior sets built by Production Designer Stefan Constantines, with talent styled on set by Rovena Andrei. Local casting and service logistics were flawlessly executed on location alongside Digital Spirit and MRA to secure an authentic, fast-paced commercial rhythm.

Results: The campaign asset rolled out successfully across major European digital frameworks and social applications under the Just Eat Takeaway network. It stands as a prime showcase within my commercial portfolio demonstrating an ability to pivot from dark, atmospheric art-house framing to bright, punchy, and highly narrative lifestyle spots for major global brands.