ABOUT

Concept: A cinematic campaign film created for Berlin-based avant-garde fashion label Haderlump's collection rollout. Moving completely away from standard, safe commercial retail language, the creative direction presents the fashion collection as a form of protective architectural armor, exploring themes of resilience and atmospheric depth.

Execution: Produced under Soup Film, the technical architecture of the project balances advanced live-action cinematography with intricate analog textures. I collaborated closely with Director of Photography Greta Isabella Conte and Steadicam Operator Lucas Heinze, utilizing high-contrast lighting frames under Gaffer Sandra Glaser and shooting on dedicated film stock sponsored by Tony Petersen Film. The visual architecture plays with vast, dark landscapes, sweeping tracking lines, and sharp, structural styling choices to emphasize the raw materials. The post-production workflow was cut by editor Jonas Baumgärtel, color-graded by Manuel Portschy, and backed by a dense sound design from 86 Tales.

Results: The campaign film achieved significant acclaim across the luxury design and independent filmmaking communities. Notably, the project was officially selected for curation into the prestigious Directors' Library, serving as a landmark asset that firmly establishes my signature style within the high-fashion commercial landscape.