Anastasia Sokolov
Researcher
ABOUT
1. End-to-end development and successful launch of a ‘good for you’ brand for one of the world’s largest players in the snacking industry, with the potential to generate US$200 million in revenue in 5 years.
2. Redesign of the world’s largest loyalty program for a key player in consumer goods and retail. The program framework includes benefits and rewards for private and business customers alongside a club for super engaged fans, with the ambition to reach €121 million by FY21
MADEIT CREDITS
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Anastasia SokolovResearcher, Innovation Analyst
















