ABOUT

n today’s competitive FMCG market, packaging is not just a container — it’s the silent salesperson that communicates quality,
brand values, and customer promise. This project showcases a dual-concept packaging design, featuring an elegant
organic tea package and a vibrant potato chips package, designed to meet the needs of premium food and beverage brands.

The organic tea packaging embraces sustainability and minimalism with clean lines, natural color palettes,
and eco-friendly design elements, appealing to health-conscious consumers. Meanwhile, the potato chips
packaging bursts with dynamic colors and bold typography, designed to capture attention on
crowded retail shelves and engage snack lovers with a fun and energetic vibe.

This project reflects my capability to adapt design principles across diverse product categories,
ensuring brand identity is consistent, eye-catching, and highly functional for retail environments.