ABOUT

Challenge

Lucozade Sport want to help people move more and progress. One of the big barriers to stopping people doing this is high-quality expertise. Personal trainers and gym classes are still not that accessible for many.

Solution

Using live technology we could bring some of the world's most talked about fitness icons into living rooms all across the country. Together we would make the UK's biggest live workout sessions.

Activity

We worked with four icons of modern fitness: celebrity personal trainer Bradley Simmonds, London collective Girl Gains, international fitness icon Emily Skye and IBF heavyweight champion Anthony Joshua.

Over a four-week period each one hosted a live, equipment-free, 45-minute class, designed to be done anywhere.
We partnered with PureGym to livestream that class to 57 inter-connected events across the nation. Member or not, anyone could sign-up for a place through our website. Most importantly however, we streamed the class on Facebook Live, YouTube and our website so that anyone in the UK could take part.

Results

The Made To Move Sessions are a perfect example of a brand acting on their mission. Over 2,500 participants joined the sessions in person at gyms around the country. The live streams themselves racked up close to 1m views in just 4hours of broadcasting.