AnalogFolk London

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AnalogFolk has launched the Australian campaign for T.K.Maxx after being awarded the project last year. Sweetshop director, Kate Halpin, adds her comedic flair to the campaign’s four tight fifteen TVCs to highlight the chain’s Unbelievable Value. The campaign is running on TV, YouTube and in digital.

Kate Halpin commented, “They had me at sassy llama. Then they threw a telekinetic toddler, levitating bubble lady, and a sprightly balloon dog into the mix… What’s not to love!? It was silly amounts of fun collaborating with AnalogFolk and the team at Blockhead to create four distinct spots, which all have a little dose of magic incorporated into an otherwise familiar world.”

Who pooled - Kate Halpin | TK Maxx 'Telekenetic Baby' | AnalogFolk