Discover is a project to create a new brand for a new deodorant line.
The target of this product are teenagers and young people (15-23 years old).
The creative concept was the enigma. Something that you want to discover and know the truth about. When we have the enigma we thougth to simplify and be more concrete so we thought about "luck". Luck is a complete engima for everybody. You don't know if you're going to lose or win. And to represent graphically the concept we thougth about Cards. So this is the process: Enigma -> Luck -> Cards.