ABOUT

For this 30-second CTV commercial with 15sec cut downs, we set out to capture the pure excitement and love that Tam’s Burgers fans feel when stepping into the restaurant. This lighthearted, high-energy spot follows a fun-loving, slightly goofy customer who can barely contain his excitement as he scans the menu, lost in a delicious daydream about all the incredible options Tam’s has to offer.

A major highlight of this production was our use of VFX to create a surreal "dream sequence" where a floating, beautiful Tam’s double cheeseburger takes center stage, hovering in slow motion as the customer's imagination runs wild. Complemented by whimsical food shots, including cheesy fries, delicious guac cover tacos, and sizzling burger patties, this scene immerses viewers in a mouthwatering fantasy world before snapping back to reality—just in time for the customer to place his order.
From a strategic perspective, we not only produced this spot but also placed the CTV ad buys for the campaign, ensuring it reaches key audience segments across streaming platforms. By targeting food lovers, quick-service restaurant fans, and regional audiences, we maximized exposure for Tam’s Burgers, driving both in-store visits and online delivery orders.

The final product is a fun, engaging commercial that blends relatable humor, high-energy visuals, and VFX-enhanced storytelling, reinforcing Tam’s Burgers as the go-to spot for satisfying cravings.

Advertising Agency: Anacapa Productions, Los Angeles CA
Production Company: Anacapa Productions, Los Angeles CA
Director: Ellington Tynes
EPs: Ellington Tynes & Richard Martin
Producer: Caleb Wiley
Cinematographer: James Hammond