About me

With a Master in Scriptwriting by the Catholic University of Porto, it was during my Erasmus experience at Cumbria Institute of the Arts, United Kingdom, that I focused on cinema, starting my professional career as production assistant on a movie by the acclaimed Portuguese director, Manoel de Oliveira.

Back to Portugal I added to my cinema experience, the world of television and entertainment, working in several production companies as scriptwriter, assistant director and producer.

On 2006, I entered the world of brands and the Havas Group with the goal of developing branded content and brand strategy, designing new solutions for our clients and bringing my creativity to a new context.

Since 2013, I'm Managing and Creative Partner of Havas Play (formerly known as Havas Sports & Entertainment), the global brand of Havas focused on brand content, engagement, storytelling and fan activation, where besides managing the team, I'm also the creative and strategy leader.

I work with all Havas brands and agencies, not only media but also creative ones, which brings me a wide experience on different industries in a collaborative model that challenges me everyday and that has given me several awards throughout the years, from Effie Awards to Lions in Cannes.

In parallel I never dropped writing and I regularly collaborate with various publishers, that help me explore my skills and also other passions like fashion and football.

I'm currently Board member of the Content Marketing Association in Portugal and guest teacher at Porto Business School.