ABOUT

Vietnam Trade PortalThe International Trade Centre is developing a trade portal to help SME’s in Vietnam approach international trade. I designed the logo and brand guidelines.I took inspiration on Chim-Lac, Vietnam’s imaginary bird; it’s legend and folklore. The unfolding circle and Chim-Lac represent the dynamism of trade. The colours evoke to sustainable development which is one of the main objectives of this trade initiative.I designed the brand guidelines which specify the usage of the logo, this are some slides of a longer document.