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Caviar, truffles or oil paintings? Until recently in Germany, many luxury goods were taxed with the reduced rate of only 7%, while tampons were taxed with 19%. Unfair? Yes! But German politicians refused to take notice. The Female Company decided to outsmart the sexist law with the law itself. Books are taxed at 7%, so it sold tampons hidden inside a book in order to avoid the sexist tax. A broad alliance of influencers, journalists, drugstores and politicians supported the campaign. On November 7, 2019, Germany abolished the tampon tax.