ABOUT

The very first M&S integrated Social campaign was kicked off by asking fans and followers to show what love meant to them via the hashtag 'SHARETHELOVE'. Some of these images were used to populate the animated heart on the M&S homepage. A series of competitions were run over the course of the campaign via the social channels and I worked closely with the social team to bring them to life graphically.

Fans were offered the chance to win a Gourmet Dine In For 2 – 250,213 entries were received through the microsite that captured 102,512 email addresses. 4.3 million people saw the Dine In activity on Facebook.
Over 11.9 million people were reached across social channels and Dine In Sales were up 30% on the year.
The real icing on the cake was that they trended nationally on Twitter during this campaign.