ABOUT

The need was to move off Amazon’s platform and overhaul Marks and Spencer's online presence in order to better appeal to consumers and reflect changing browsing and shopping habits. The new website was a key part of their plan to transform from a traditional British retailer into an international, multichannel retailer.

Strategic developments such as a stronger focus on editorial fashion and lifestyle guidance, with the aim to inspire and help customers with a clear style point of view and compelling editorial content. The new Style & Living section offers daily updated content from a dedicated editorial team, as well as celebrity and guest editors.

Role: Art Director
Senior member of the creative team at Marks & Spencer brought on to launch the new platform, which successfully went live in February 2014. Managed a team to transform the aesthetic and look and feel of the Womenswear category across all digital channels.