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Menswear retailer Jacamo revealed its Winter ’19 campaign, championing values
that make ‘the true measure of a man’, an important directional shift for the brand and
wider cultural conversation.

Based around insight that bigger guys don’t want to be defined by their weight – but that
the right size and fit are key functional things they often struggle to find when it comes to
clothing. Jacamo looks to level the playing field with its specialism, raising the standard
when it comes to sizing and fit, and importantly standing for what really defines Jacamo
guys: their value set.