ABOUT

Roughly 1 in 3 people who are sent a bowel cancer screening kit to use at home each year fail to complete it. But catching cancer early improves chances of survival by over 90%.

The fact is, your next poo could save your life. And just a tiny sample is all it takes to save it. Enter Sammy Davis Jr ’I’ve Got to Be Me’, our spot became a wonderful, loo roll twirling, celebration of life