ABOUT

In partnership with Queer Britain, the charity behind the first LGBTQ+ museum, we created a wine brand called Madame F. Like the community they represent, they’re a collection of brave, original blends.

The idea was 'a museum on a bottle', creating a platform for LGBTQ+ artists.

We proactively launched the Madame F Art Award, with prizes of both cash and exposure. We discovered so much talent, but the first winner was Justin Kemp’s Susie the frog, who jumped off the page and onto our bottles.