About me

I provide brands and agencies with global insights (cultural, category, consumer) and emergent trends that inform product/market direction for the following sectors: Luxury, Retail, Wellness, Hospitality, Tourism, Automotive, Beauty/Fashion, Non-Profits & FMCG.

I inspire teams, keep brands culturally relevant and re-imagine products and design. I have travelled to over sixty countries, lived in six and worked across six continents including North America, the EMEA, and APAC. Currently, I blend work, inspiration, and life between Berlin and London.

From global brands to individual dreamers - my clients appreciate an unconventional approach to discovering truths and uncovering opportunities.

Companies I have worked with...

Retail (Target, METRO Cash & Carry, adidas, BabyBjörn), Luxury (LVMH, Sotheby's), Social (Facebook, Google), Entertainment (HBO, A&E), Automotive (Volkswagen), FMCG (Unilever, Reckitt Benckiser), Hospitality (The Four Seasons, Park Hyatt), Food and Beverage (Nando's, AB InBev, Müller), Electronics (Bang & Olufsen), Insurance (AXA) and Financial (Barclaycard, Amex).

Where I shine...

- Trend analysis and strategic insights

- Primary and secondary research

- Brand positioning and strategic business advisement

- Establishing relationships with key influencers and industry experts

- Client and project management across multiple categories and countries

Work
Articles
Achievements
Activity

Amy's achievements

Judging

Amy Daroukakis has sat on the Creativepool Annual jury.

Annual 2019 Judge Emerging Agency of the Year

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