About me

I provide brands and agencies with global insights (cultural, category, consumer) and emergent trends that inform product/market direction for the following sectors: Luxury, Retail, Wellness, Hospitality, Tourism, Automotive, Beauty/Fashion, Non-Profits & FMCG.

I inspire teams, keep brands culturally relevant and re-imagine products and design. I have travelled to over sixty countries, lived in six and worked across six continents including North America, the EMEA, and APAC. Currently, I blend work, inspiration, and life between Berlin and London.

From global brands to individual dreamers - my clients appreciate an unconventional approach to discovering truths and uncovering opportunities.

Companies I have worked with...

Retail (Target, METRO Cash & Carry, adidas, BabyBjörn), Luxury (LVMH, Sotheby's), Social (Facebook, Google), Entertainment (HBO, A&E), Automotive (Volkswagen), FMCG (Unilever, Reckitt Benckiser), Hospitality (The Four Seasons, Park Hyatt), Food and Beverage (Nando's, AB InBev, Müller), Electronics (Bang & Olufsen), Insurance (AXA) and Financial (Barclaycard, Amex).

Where I shine...

- Trend analysis and strategic insights

- Primary and secondary research

- Brand positioning and strategic business advisement

- Establishing relationships with key influencers and industry experts

- Client and project management across multiple categories and countries