AMVBBDO/Flare
London
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The anti-knife crime brief targets 13- to 16-year-old Londoners and asks them to tell their friends and family via social media why London needs them alive and why they shouldn’t carry a knife. Some of London’s most influential young artists, from grime and rap stars to poets and bloggers, have joined Mayor Sadiq Khan in the campaign.

Back to LONDON NEEDS YOU ALIVE project