AMVBBDO/Flare London

ABOUT

The anti-knife crime brief targets 13- to 16-year-old Londoners and asks them to tell their friends and family via social media why London needs them alive and why they shouldn’t carry a knife. Some of London’s most influential young artists, from grime and rap stars to poets and bloggers, have joined Mayor Sadiq Khan in the campaign.

MADEIT CREDITS

  • MAYOR OF LONDONClient

Who liked - LONDON NEEDS YOU ALIVE