ABOUT

Amplify developed an automated software triggered on hotkeys. When the hot key was triggered the animation sting would play.

The football and Basket ball drills were filmed live at a studio in Dubai on a green screen production setup. A compere was hired to narrate the script, his role would be (Through animation) to attract would be consumers to the stand.

Once edited in our animation studio the clips were assigned a key. The concept meant as a user walked past the stand a technician triggered an animation sting, getting them to come onto the stand and showcase there Football or Basket ball skills.

The Consumer was shown how to do the drill via the animation and they had to copy, the technician would trigger feedback through animation telling them how they had performed and taking a screen shot of them after to share on social media.