ABOUT

We have recently been working with new retail brand POP! Part of the Brands International chain they approached us to install a fully interactive LED floor into several of their new stores across the Middle East.

The Project

The first floor was installed in Avenues Mall in Oman and more recently another in Al Hamra Mall in Ras al-Khaimah. The floors feature an interactive underwater Sealife theme to suit the brand’s range of beach clothing and accessories. As the consumer walks across the floor the water ripples and the various fish, sharks and Sealife interact with movement.

The floors have been hugely popular with people travelling from a far to see the floor. The floors can be adapted with pop up’s and additional engagement with the consumer.