ABOUT

We were approached by Pepsi to find a way of engaging their young audience and enhancing the Pepsi brand, perception and loyalty. The engagement would be for part of Pepsi’s “Live For Now” campaign and would run across various Countries in the Middle East.

The Project

Amplify devised a plan to create a seven country digital engagement roadshow, that would target a huge number of consumers. The engagement, which was hosted in busy shopping malls in Dubai, Abu Dhabi, Saudi Arabia, Qatar, Kuwait, Oman and Bahrain. Taking place on Friday’s and Saturday’s, the campaign saw a record number of consumer engagement and interaction.

By combining the very latest Gesture Technology and Augmented Reality with green screen, we created an environment in which the user could become a football star, a singer, walk the red carpet or surf the waves. Their ‘performance’ was beamed on a massive, seamless 103″ plasma screen, recorded and sent directly to their email address. The users could then replay the video and spread the Pepsi message to friends through social media channels, such as Facebook.