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We wanted to enable the consumer to learn about the new A350 plane in an interactive way, using gesture control. The activation encouraged users to engage with the plane and control / rotate it with their hand and see key information, statistics and benefits of flying on the plane. Because the new plane is technologically advanced we combined the interactive gesture control with a 3D hologram of the plane to deliver a new style of activation.

The hologram box was integrated into a wall on the side of the stand. The user could scroll through the menu system using just their hand swiping right to see the evolution of the jet, down to see the technology, and left to see the cabin highlights. If they swiped up the Hologram of the A350 of the plane would appear and they could control it using just their hand.