Revance shot by Anaïs & Dax
Biotechnology company Revance Therapeutics enlisted photographers Anaïs & Dax to shoot a global campaign for their RHA Collection of designer fillers in LA. The job was appointed by BBH London, produced by AMP's sister AM Production and shot in LA.
Coronavirus restrictions meant that both photo agency and client were unable to attend, with only a skeleton team permitted on set.
AM Production therefore devised a remote shoot plan that allowed the client, agency and production teams, from London and the US, to view the shoot in granular detail.
Revance’s campaign was split into two halves. The RHA Brand shoot consisted of microfine beauty stills with a fashion editorial edge and concept lighting.
And the Before and After shoot captured stills of talent before and after treatment injections. Shot a week apart to allow treatments to work, the close-up portraits had to match identically. Cameras, lights and talent were meticulously measured for consistency, with a head brace used to maintain the talent’s position.