ABOUT

Amnesty International help fight abuses of human rights worldwide. With over 7 million members and supporters throughout the world and a presence in over 150 countries they thought it was time to create a video to thank people when they donated money or joined them. WONKY were asked to create a welcome video that would make people feel proud to join a global community working to overcome injustice and inspire them to get more involved in campaigning on behalf of others. We came up with a look and feel and narrative to communicate all this using visuals alone that would appeal to Amnesty's international audience.