ABOUT

This was my response to a trial brief set up by Access Creative College for a Junior Designer role. The brief called for a poster aimed at creative young people who are considering a career in the creative industries but perhaps aren't sure if it's possible. I was given the copy, images and brand assets, however the brief was open to interpretation so I didn't have to adhere to the brand guidelines. My response is a set of inviting, empowering posters which feature the College's different courses, as well as a general recruitment poster.

I decided to create a unique look for each of the schools with an overriding theme that would unify the designs. I also opted to use good-quality stock photos to reflect the courses provided by the college. For the final poster, I wanted to incorporate some hand-drawn elements on top of duo-tone photos and type to create a look that is on trend but honest and approachable.

If I was to take this brief further, I would create a moving version of the poster, including moving typography and moving doodles. It could then be used on digital platforms. I would also experiment with different print finishes like foiling or spot colour.