About me

I am a focused, dynamic marketing specialist, with extensive experience of defining and leading customer-first marketing strategies and product development. My background in performance marketing, business systems and data, combined with my passion for optimising the customer experience, has enabled me to deliver and exceed against business objectives throughout various roles in the finance, media, retail and sports sectors, spanning acquisition, loyalty and retention.

Key skills

Strategy: Defining and leading customer focused marketing strategies for both local and international markets
People: Energising and leading diverse, cross-functional teams and partner networks
Customer experience: Mapping and optimising the end-to-end customer experience, supported by efficient, streamlined marketing communications and business systems
Marketing: Extensive multi-channel marketing and campaign management expertise, covering acquisition and retention and loyalty
Data: Customer profiling, segmentation, data programming (SQL), data mining and modelling
Financial: Managing budgets, forecasts and results in line with business objectives, consistently delivering against financial targets
Technology: Leading complex technology projects to enable strategy, including website development, mobile optimisation and cross-channel CRM systems