ABOUT

Produced a series of social videos for Warcraft: Arclight Rumble, targeting fans of World of Warcraft and the original Warcraft series. The videos used a narrative-driven approach, combining cinematic trailer moments with gameplay footage to highlight Blizzard’s heritage and the game’s distinctive art style.

The series showcased recognizable Warcraft heroes, key gameplay moments, and engaging storytelling to capture attention and excite both existing fans and new players. Motion techniques like match cuts, character highlights, and dynamic messaging were used to emphasize characters, locations, and the immersive game experience.

This project demonstrates the creation of social-first branded content that blends cinematic storytelling with gameplay to engage audiences and reinforce brand identity.