ABOUT

Created short-form dynamic motion graphic videos for SunChips’ social media, featuring upbeat, energetic audio to engage viewers and highlight the brand’s playful personality.

The campaign aimed to produce evergreen content that positions SunChips as a go-to snack, emphasizing their unique selling points: 100% wholegrain, irresistible taste, and their visually distinctive wavy texture.

Videos showcased pack shots of the three priority flavors — Harvest Cheddar, Garden Salsa, and Original — while incorporating motion graphics to make the snack visually appealing and emphasize its craveable qualities. The motion and audio were designed to convey energy, fun, and the satisfying experience of eating SunChips, overcoming the perception that “healthy” snacks aren’t flavorful.

This project demonstrates the ability to create short-form, engaging branded content that communicates product benefits quickly and memorably on social platforms.