ABOUT

When the manager at Ottawa’s ICPM Inc. reached out, he knew exactly what he wanted: a strong logotype. Having that clear direction from the start was a designer’s dream, setting the stage for a smooth, fast collaboration.

But my favourite part of this project was discovering a clever way to elevate the type with a hidden visual element. Since ICPM is a cost consultancy for construction projects, I wanted the logo to feel structural.

If you look closely at the lettering, you'll see the clean lines of a building and its entrance doors built right into the wordmark itself.