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Many marathons have been initiated by brands in order to spread a message of fitness. But there’s something new with Samsung’s marathon, A chip will be attached to the participant’s chest which is usually to collect the participant’s running distance. But this time, it’ll be used to trace virtual coins on the running track. If the participant has stepped on the coin, it’ll be added in the chip. There will be stepping pads on the running track just like the ones in the video games which makes the marathon much more fun.