ABOUT

We make basketball jerseys trade proof with American Express! Fans spend hundred on their favorite players' jerseys. Which is why it sucks when they get traded. So, we invented basketball jersey insurance. Fans buy a player's jersey with American express, and when that player inevitably gets traded, they can exchange it for a new jersey. For free. The program turned betrayed NBA fans into lifelong American Express Customers.​

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Results:​

25 million earned media impressions​

270 million total media impressions ​

"Please accept these two bronze lions" - Cannes Lions