American Express
Brighton
ABOUT
To launch American Express’ new Global Brand Strategy in the UK, we created an experience
that acted as an escape from the normal daily routine for commuters & workers. The purpose of the experience was to “Power” you up for the day ahead, firstly by transporting you to a calming Japanese forest, then lifting your mood in the energise room, before finally inspiring you with quotes and striking your own power pose.
MADEIT CREDITS
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American ExpressClient
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Momentum Worldwide -
Lauren AtkinsonSenior Art Director -
Sebastian ArnoldConceptual Designer, Visualiser