ABOUT

For this project we were asked to develop a brand further with one theme in mind. This project was also a D&AD New Blood Awards brief, I combined the two, using the theme of evolution, creating a range of drinks rather than just one. Working with the idea of the ingredients being the evolution, (papaya - reducing cancerous cells, guava - having anti inflammatory properties etc) The packaging used quotes from Darwin, the origin of species.
The packaging was black to protect the light sensitive botanicals, and the overall concept worked well.