ABOUT

In this project I worked alongside the park to accomplish fresh branding and tone of voice to address future campaigns and events. I formed the concept and designs which won the agency this client.

Problem - The clients original communication approach excluded children aged 6 to 11, and it was not well known across the Easterly locations.

Park insights
- The park is both Adventure focused and Dinosaur focused, and has mostly adventurous aspects.
- The park is for ages 3 - 11 but communications suggest it is only for ages 3 - 5.

Audience insights

3- 11 year olds like getting involved and need a place to :

Unleash - their wild side

Unearth - new discoveries

Strategy
Communicate to the wider audience across the East by showing the audience how they can let out their wild side at Roarr!

Executions
- 2 x Events
- 3 x Example posters
- 1 x Leaflet design