Amber Weller Digital Designer

ABOUT

Brief
Maximus, an outdoor advertising agency, organically grew from East London roots to the UK's market leader in mega sites with an expanding network, including iconic European locations. They wanted a fresh new site to inspire and reach potential clients by bringing in a vibrant new approach to showcasing their impressive portfolio, representative of their position as market leaders within their sector.

Execution
Maximus' initial scoping phase began with exploring target demographics and competitor reviews in order to define the aims and expectations for the new site. From this, it’s intended functionality, features, content, and messaging that would shape its design. One aim this client had was centred in their desire to inspire, in particular, the next generation of their target audience. The result of this was a fresh and impactful site with an engaging user interface, bolstered by a design featuring an invigorating colour palette, bold eye-catching copy, and impressive screen-wide images, designed to set Maximus apart from the crowd.

Results
The result is a dynamic, responsive website that guides users intuitively through their site content. It features an easy-to-use CMS for seamless content updates and is hosted on secure, environmentally friendly servers—setting Maximus up for scalable and sustainable growth.

MADEIT CREDITS

  • Maximus MaximiseClient
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