ABOUT

Joie De Vivre is a brand based in Dubai targeting hotels and resorts which focus on health and wellness. Part of anyone's wellness regime is a good nights sleep and that's where Joie De Vivre comes in. They produce a pillow spray which active ingredients to help calm the mind which relaxes the body for a calm and restful sleep.

After researching the target market I created a high-end, minimalist logo and packaging design to suit wellness retreats while the product maintains it's own voice.