ABOUT

Ruby Plum is a catering company servicing London and the South-East. Requesting a full branding overhaul, the company needed a new logo, stationery, and web presence for their site and social media profiles.

Using the company's name led to the incorporation of the red-pink colour into the new branding, offsetting it against simple black and cream, the latter of which was chosen as a less stark alternative to white and to bring a feeling of warmth into the new branding, as well as cream's association with certain foods.