ABOUT

'I Am Who I Am' is a single from the mixtape Growing Pains by Refraze & Ziey, featuring artist Ess Pee.

Director Dan Eycott proposed a stylistic video game aesthetic, inspired by 8 and 16-bit games. The challenge involved creating a concept for a game within the video that reflected the lyrics of the song, with the fast pace of the editing meaning that the ‘plot’ of the game had to be immediately apparent to a viewer. The individual levels themselves were inspired by the games 'Street Fighter', 'Pacman', and 'Mario Kart'. Each element for the animation was created in Illustrator and animated in After Effects, including tracing over the photographs of the singers to create their 16-bit style selves.