ABOUT

aguar partnered up with Dua Lipa and Ambassadors to give fans around the world the chance to create their personal remixes for the hit track 'Want To'. All remixes could be personalised based on the way users drive, the songs they listen to, or by tapping a rhythm on a mobile device, and were optimised for sharing on social.

The music and technology collaboration was launched at an exclusive performance at Sugar City in Amsterdam, and shortly after 'Want To' became the most remixed song in history.

We directed and produced this spot for Dua Lipa x Jaguar from concept to finish in six weeks.

SPARK44 GMBH
Agency Producer: Benjamin Kim
Creative Director: Renato Quaroni
Senior Art Director: Christopher Büers
Art Director: Aline Toussaint

Papaya Films
Executive Producer: Wojtek Skiba
Producer: Rupert Greaves

Ambassadors
Directed by: Ambassadors
Creative Director: Vincent Lammers
Lead Creative | Writer: Asli Zeren
Executive Producer: Sander Heeroma
Senior Producer: Gayle van Bochove
Producers: Bo Kops, Marissa Zandvliet
DOP: Patrick Otten
Colorist: Matt Hare
Offline Editor: Govert Janse
VFX Supervisors: Bas Moonen, Stephen Pepper
2D Artists: Dennis van der Linden, Inti Martinez, Jeremy Verf, Melissa van het Spijker, Peter van Rij, Ross Vincent, Sil Bulterman
Head of 3D: Will Jeffers
3D Artists: Ivor Ribeiro da Silva, Jeroen Hoolmans, Ralph Meijer, Robin van As, Sjoerd de Greef, Tim van Helsdingen
Art Directors: Jurriën Boogert, Nick Groeneveld
Layout & Storyboard: Rachelle Slingerland
2D Animation: Iris van den Akker
Sound Designer: Marco Baay