Ana Maria Bardaji Sr Digital Designer /​ Sr Art Director

ABOUT

Virgin Money has launch the Virgin Money Back Programme in partnership with Reward. The programme aims to reward customers for making transactions on their Virgin Money credit card, rewarding them for spending at partner retailers.
For sales purposes, I designed and developed a marketing launch strategy based on a ‘Prize Draw’ to showcase the breadth of retail partners. A fully integrated media strategy that supports the promotion across Virgin websites, Virgin Money app, emails and social media channels.

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