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Re-art direction of the press campaign for the Chevrolet Lumina. The current campaign executes the proposition by showing the opposites of the message. By keeping the existent elements, such as copy and images, the brief consisted in redoing the 4 double page spreads ads, making it cut through and gain stand out. It's talking to a 25-30 years olds, looking to upgrade to a more powerful car.

* Project done for the D&AD Art Direction for Creatives masterclass