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"The 90-second Amazon Super Bowl spot, titled ‘Not Everything Makes the Cut’, features a set of celebrities - Harrison Ford, Forest Whitaker, Ilana Glazer and Abbi Jacobson and Nasa twins Mark and Scott Kelly.
The spot opens at Amazon Headquarters, where an employee asks the microwave, through Alexa, to heat up her pasta. Two other employees talk about how Alexa is being put into a lot of “stuff’ now, but there were plenty of “fails” along the way."