Last night was the ceremony for the annual Big Chip Awards where we picked up the award for Best Use of Brand in Digital for 'Creating Amazing Online for Lexus'.
Our work with Lexus saw us deliver their new brand direction “Creating Amazing” online. With the new Lexus website we broke the mould, breaking away from 10 years of homogenous automotive website design through the introduction of an industry first long page, modular lay-out and a look and feel that brought the “premium” back into premium automotive websites.
This was a really great award to win and it cements the fantastic work that the whole team have done over the last couple of years. It also adds to the growing list of accolades (FWA Site of the Day and Mobile Site of the Day, recognition from Google and Adobe in the Creative Sandbox and Shortlist status for the Lovie Awards) for this great work. We were also shortlisted for Best Use of Visual Design and for the Tasty Website Award.