ABOUT

Launching a Luxury Sedan with Diesel was a major challenge as Diesel was considered as a cheap automotive engineering due to heavy noise and polluting results.

Also, the cost was too high and above the prime segment Mitsubishi Lancer sporty looking sedan at that time.

We cracked it with a great campaign that people started pouring dealers with cash and ready to wait, also it's done very well in rural area as well which was a surprise for all.

Skoda Auto campaign also became Case Study in its category on
How to create communications in emerging markets.