Amar Ghatpande Creative Director

ABOUT

Creating communication for India's first cellular service. It was not that easy as the cost of the call was for a one-time meal at that time. Also, diverse cultures and languages were also very important while connecting with the end user.

We managed to make it the most wanted service soon and it became the case Study of
How to create communication in immerging markets for AT&T

Who pooled - India's first cellular service