ABOUT

The purpose of the Digital Marketing brief was to choose a brand that was lacking online presence and devise a successful online and offline marketing strategy. In a team of 7 we decided to choose the brand Häagen-Dazs. This is because we believed it would benefit from a successful online strategy to boost sales. The aim of the project was therefore to create an interactive digital presence on web and mobile, engaging brand loyalists to interact with one another and spread word of mouth to family and friends. As well as create an e-commerce gift shop. Within the team I worked predominately as the, Digital Marketer, Social Media Executive and Graphic Designer within the team. This project was part of my MSc Strategic Marketing course at Imperial College London.