Amanda Van Caneghem Executive Producer

ABOUT

Greta Thunberg’s organisation, Fridays For Future, wanted to create a powerful film for its unprecedented 24-hour climate change livestream on Earth Day 2020 – at a time when all the media was focused on Covid-19. The haunting 60-second spot portrays a family in their morning routine acting as if everything was normal, despite fires burning all around their house. The campaign was inspired by Greta Thunberg’s famous quote from her speech at the 2019 World Economic Forum in Davos: "I want you to act as if our house is on fire. Because it is”.

MADEIT CREDITS

  • Fridays For Future USClient
  • Andrew BruntelDirector
  • Ben WalshVisual Effects Artist
  • Chelsea SteigerArt Director
  • Colin AlexanderSound Designer & Mixer
  • Exile EditEditorial
  • FRED & FARID Los AngelesAdvertising Agency
  • Hayley SimpsonCasting Director
  • Jett SteigerExecutive Producer
  • Joe HobbsBrand Supervisor
  • Jules ChaffiotteAgency Supervisor
  • Kyle BrownEditor
  • Lana KimExecutive Producer
  • Laura FrancisWardrobe Stylist
  • Matt WelchLead Flame Artist
  • Method StudiosVisual Effects
  • Mira ChoHair & Make-Up Designer
  • Pat ScolaDirector of Photography
  • Pip MalonVisual Effects Producer
  • Radouane GuissiArt Director
  • Robert FoxProduction Designer
  • Scott BoyajanVisual Effects Executive Producer
  • Shawn LohProducer
  • Ways & MeansProduction Company
  • * D&AD
  • * Amanda Van CaneghemAgency Producer
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