ABOUT

Self examination is key for diagnosing breast cancer on time. Many Serbian women don’t know this and don’t want to talk about it because of superstition that talking about bad things attracts them. So instead of talking we let women learn by touching something they touch all the time… Mobile phones. For breast cancer awareness week we locked more than a hundred free wifi hotspots. To unlock, women had to perform three motions of self examination on their touchscreens.