About me

A results orientated Consumer and Innovation Director with business experience in agency (JKR, Ogilvy and McCann) ,Client (Nestlé) and start ups ( CyberSport) . Particular areas of expertise in Experiential/Engagement Marketing and Communication as well as Product and Brand Innovation. Currently working with a leading packaging agency (jkr) on developing a strategy for integrating packaging into digital environments. Worked at Nestle HQ in Switzerland for 13 years, my last assignment was to lead the implementation of Nestles proprietary approach to Brand Building within Infant Nutrition. I also led the development of "Brand Building through the 5 Senses" which was identified as a Best Practice within Nestle. I was a pioneer in the early days of the internet and launched an on-line fitness and health club - CyberSport, which won a Department of Trade and Industry (DTI) award.